You see my shop sells a lot of very expensive bikes. Quite nice bikes actually, and yes some have the S emblazoned on the head tube. This sweet little shop is also run by two dudes trying to make it the best in the business. They pay very well and take great care of the employees with some sweet benefits and a whole lot of understanding. But the fact is any shop now carrying the S ue happy label has to bear the brunt of its shear stupidity.
It is the middle of winter. Well for all intents and purposes it is, I mean it's cold as balls out right? So most of us are cleaning, finding projects we never really could take down with 95 repairs due five minutes ago. Que the lawyers to fuck us all again. In the court of public opinion Specialized has lost its marbles. One trip over to the Facebook land will allow you to see the powers of social media in full force. Really, I'd hate to be their marketing department for a few days. And FUUUCK the public relations team just in their face...they are so screwed. How do you really come back from this? A full blown shit storm. Deservedly so I may add.
I mean a few posts down and they have the balls to state :
Tell it to the guy you are suing now. Go Ahead and tell him how much you support his dream, his paycheck, his livelihood, and more importantly tell us all about how the name Cafe Roubaix confuses us.
Now about that saddle picture. any one remember this?
So exactly how stupid does S think we are? Short minded? I mean Specialized does know the internet is like forever right? I wonder how that sits with Portland? pun fully intended.
But I digress. A few hundred of us have to go to work and try to sell these bikes, tires, and tubes. All while reveling in the fact that the big S is looking out for us, the small business owner and it's employees. I mean they absolutely have to protect their trademark ferociously or you might just not remember the difference between a Madone or a Roubaix. Hell you may even think the only place you can get a Roubaix is at the Cafe Roubaix in Calgary. HELL you mean Roubaix is in Europe? I am so confused.
I just really do not get what the fuck they are thinking. In this day and age you want to go all corporate and screw the little guy? I mean that is basically what you do everyday, but this time you want to do it out in the open so everyone can see how mashed your thought process is. It is one thing if a guy chooses to dance with devil and take his chances buying your wares and trying to meet your unrealistic sales projections. But now just tell me how is this going to help the dealers out? I mean now we are front line punching bags for your lame ass lawyers epic ( can I say that?) brain fart. Which brings about another question.
He is so fired right? I mean his actions just caused the internets to take an unholy crap all over you. But he was surely doing as demanded. Damned if you do and damned if you don't. They eat their young. Lawyers and sharks and Sin yards.
From above link: "The Japanese way starts with honor and integrity" -- Mike Sinyard
Oh how you have forgotten your roots.